Winging is not an Awesome Social Media Tactic

Winging is not an Awesome Social Media Tactic

Some businesses doubt the great impact that social media can offer. Most businesses would go to multiple sites like Facebook, Instagram, Twitter, Google+, LinkedIn, Tumblr , Pinterest and Vimeo that they even buy real vimeo views. Some don’t get a strong engagement and think that social media is not for them. This is called ‘winging’ social media.

Throwing content by posting then and now is not an effective strategy.  Winging is far different from engaging with your followers, subscribers or fans. Here are tips on how to avoid this.

Plan carefully

Make clear plans that serve as your guide in your daily marketing efforts. It can be as simple as writing down your goals or topics. A social media calendar can help you make timely postings.

Promote by socializing

Don’t overdo promotion because the other users won’t hear you out. This is a common mistake that marketers should avoid because you don’t sound friendly. Instead, you sound like a bragger. Follow the rule of thirds. So, one-third should be about your and the rest should be on sharing outside articles that your audience will find engaging.

Listen to your voice

Be sensitive about how you sound so you can change it to a more appealing one. It is important to leave a good impression to your readers so you can have a strong engagement with them. For example, DiGiorno Pizza changed their rock voice into that couch potato giving them a sudden boost in sales.

Measure results

Now that you are gaining momentum, check if your efforts are paying off by measuring them. Check if you are gaining followers or if your engagement is getting stronger. You may have to constantly rework your plans. You may try using SumAll, an analytics tool,

Be patient

It takes time, possibly months, to build strong engagement and huge following. Try getting referrals, new clients and make new friends in social media.  Keep your followers engaged and continue to exert more time and effort.

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Repurpose Your Content Marketing

Repurpose Your Content Marketing

Holy Bible is the most popular book  and most repurposed work. Many have been scribed from the Scriptures like sermons to stories or booklets to brochures.  God knows that His words will continue to play a big role in our life and until now, it still does.

The book “Content Rules” turned out to be the bible of content marketing. Chapter 5 is entirely about “Reimagine”.  It gives valuable lessons regarding the “anatomy of a content circle of life”. It gives you an idea on  the various formats that can be used across different platforms.

What are the goals of repurposing?

  • Reduce expenses when making the content
  • Speed up the production of the new content
  • Make sure your themes and ideas will leave a good impression
  • Reach out to as many as possible
  • Make your posting appealing to different demographic segments
  • Achieve more ‘finds’
  • Cross-promote topics with your other topics
  • Make your message more powerful

How do you repurpose?

Break the content into smaller pieces so you can create series of posts or interviews. “Content Rules” indicates that you can actually benefit from this because it is easier and can refine your ideas.

Start your marketing with great content

If you are new to this, you might be confused or at loss.  Consider the “studs make ponies” approach.  Try to start with a wide scope first and then slice and dice this. Break  them down into blog posts or social media bites.

 Express in graphics

This is something you can leave to the pro. Although it seems easy and you think you can do it, professionals seem to come up with a more appealing output. Focus your efforts on other more important aspect like content and leave the graphic presentation to the experts. Vertical Measures can provide you with world-class content.

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Is the Facebook Like Dead for Marketers?

Is the Facebook Like Dead for Marketers?

Do you long for that boost in Facebook likes? Derek Muller is the total opposite because he garners a massive amount of likes most of the time.  He even wonders how he can delete those likes since there is no tool that can do such thing.

The man behind Veritasium, a YouTube channel that produces relevant scientific videos, is Muller. His channel has about 1.1 million loyal subscribers. His second channel now has 150,000. His Facebook page has gathered 131,000 likes.

Muller is disappointed at the Facebook ecosystem because it seems to be tolerating the existence of fake likes or users. Bogus accounts are proven to negatively affect accounts because they act like a buffer between the web page and the genuine fans.

Facebook’s algorithm was created to reward accounts with strong engagement. So if you are only getting high figures from phony users that don’t respond or interact with you, your account is doomed.

A 2012 BBC investigation can attest to this. Fake likes can make your page rank low despite the high count your page is getting.  Phony likes will not give you a good image but the opposite.  Other users will speculate that you bought those fake likes and that means you are losing your credibility.

Facebook marketing seems to have improved because it now focuses on gathering a huge following and not increased likes. Facebook admitted that they have tracked about 11.2% of fake accounts but did not give figures on the number of fraudulent likes. He claims that popularity contests are over and they have no place in Facebook.

YouTube has the opposite business model. YouTube gets paid for every view it gets, So, YouTube’s interest is to reach as many subscribers as possible because it is financially rewarding for them and the one who posted the video. The more high retention views you get the better.

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Social Media Marketing and Search Engines Impact to Your Business

Social Media Marketing and Search Engines Impact to Your Business

Increasing online traffic to your website is fairly easy with social media marketing. This type of marketing encompasses all sites that cater to social activities.

Twitter and Facebook are both giants but different in many ways.  In Twitter, everyone gets to express themselves using a short message. Meanwhile, Facebook is a full-blown social media giant that lets you share, update, like, comment, join events and play games.

Why should a search marketer venture into social media or consider search engines? The simple answer because they are very much related because even social media sites have search engines in them. Besides, fresh posts on social media sites tend to rank high in major search engines like Google and Yahoo.

Social media is about fresh content including stories or latest discoveries.  Search engines are also used in social media sites. Social media marketing plus SEO efforts can drastically boost your marketing campaign. Information can easily be found in social media sites just by keying in keywords in the social media search engines.

Search Engine Land provides useful social media marketing details in various ways. The collection of all stories related to social media is Social Media Marketing Library Archives. If you want practical tips and tactics, go to the How To: Social Media Marketing Section. More information can be seen on How To: Facebook and How To: Twitter.

If you are looking for more topics that you want to research on, there are plenty of major social media sites like Facebook, Foursquare, Twitter, Google+, Delicious, YouTube, Social Search Engines and Word of Mouth & Buzz Search Engines.

The sister site of Search Engine Land is Marketing Land. It can give relevant details about different facets of internet marketing including social media marketing. There are three dedicated columns on the topic: Social Media Marketing, Facebook Marketing and Twitter Marketing.

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Jump Into the 2014 Social Media Marketing Trend

Jump Into the 2014 Social Media Marketing Trend

I just arrived from a speaking engagement at the Social Media Marketing World 2014. This annual event run by Social Media Examiner was held in San Diego, California. There were about 2,000 participants who wanted to get the ideas and opinions of the big brands when it comes to digital marketing.

Learning about the experiences of the big ones is not the only good thing about this even. Everyone gets a glimpse on the next big things that will soon happen in online media. Experts will open your minds to upcoming digital marketing horizons.

5 Major Takeaways

Twitter: The micro-blogging giant remains the dominant platform in the marketing industry. Mike Stelzner asked me to discuss Twitter and ways on how generate leads and boost sales. In terms of business development, this network is relatively small. But it made the right move by giving priority to visual content by launching Twitter cars. It promotes rich content and at the same time gets the visitor’s email address.

Visual-Based Content: Experts says that pictures can boost social media engagement. About 93% of the most engaging posts on Facebook have pictures attached to them. Catch up with the trend by using images.

Google Plus: The most awaited platform arrives. The growth of Google+ is gaining momentum and it will be big in no time. Forecasts show that it can exceed the Facebook population by 2016, Now is the best time to start investing in platform. About 53% of digital marketers will soon be increasing their efforts on the said site in the next 12 months.

Facebook Ads: Most of Facebook’s revenue comes from Facebook ads that have been steadily growing over the past few years. Most marketers have proven how effect Facebook ads. Most marketers will be venturing on Facebook ads in the next 12 months.

Blogging: Blogs are keeping up with the trend. They are not dead yet. Tumblr alone has gained over 100 million blogs making it one of the giants now. Blogging can still dramatically affect your marketing campaign and it still works great.

Podcasting: It is a multimedia digital file that attracts consumers. About 5% of digital marketers are into podcasting but 24% plan to make use of this in the next 12 months.

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