Some businesses doubt the great impact that social media can offer. Most businesses would go to multiple sites like Facebook, Instagram, Twitter, Google+, LinkedIn, Tumblr , Pinterest and Vimeo that they even buy real vimeo views. Some don’t get a strong engagement and think that social media is not for them. This is called ‘winging’ social media.
Throwing content by posting then and now is not an effective strategy. Winging is far different from engaging with your followers, subscribers or fans. Here are tips on how to avoid this.
Make clear plans that serve as your guide in your daily marketing efforts. It can be as simple as writing down your goals or topics. A social media calendar can help you make timely postings.
Promote by socializing
Don’t overdo promotion because the other users won’t hear you out. This is a common mistake that marketers should avoid because you don’t sound friendly. Instead, you sound like a bragger. Follow the rule of thirds. So, one-third should be about your and the rest should be on sharing outside articles that your audience will find engaging.
Listen to your voice
Be sensitive about how you sound so you can change it to a more appealing one. It is important to leave a good impression to your readers so you can have a strong engagement with them. For example, DiGiorno Pizza changed their rock voice into that couch potato giving them a sudden boost in sales.
Now that you are gaining momentum, check if your efforts are paying off by measuring them. Check if you are gaining followers or if your engagement is getting stronger. You may have to constantly rework your plans. You may try using SumAll, an analytics tool,
It takes time, possibly months, to build strong engagement and huge following. Try getting referrals, new clients and make new friends in social media. Keep your followers engaged and continue to exert more time and effort.Read More